Is Your Marketing Compliant with SB 37?

California’s new SB 37 has arrived, and with it, a total overhaul of attorney advertising rules reshaping how attorneys communicate with the public. With six-figure penalties now on the table, the era of “casual” marketing is officially over.

Parker Shaffie’s own Shawn Shaffie and Jabari J. Brown recently authored a deep dive article for The Beverly Hills Bar Association’s Modern Lawyer breaking down these seismic shifts.

From the new 9-day withdrawal window to the expansion of what counts as an “advertisement,” we explore exactly what you need to know to stay protected under the law effective January 1, 2026.

We invite you to read the full article here.